Tut, roll your eyes to the sky, shrug and sigh with me “the credit crunch”.
Two, yes TWO, of the companies that had agreed to support the expedition have gone into liquidation since Christmas, despite both being companies at the sharp end of the “green economy”.
One in particular has gone down the pan because of Boris Johnson’s decision to scrap the Low Emission Zone for smaller vans.
Obama’s talking about an economic renaissance driven by green businesses. And I heard Zac Goldsmith presenting the same argument at the New Energy Awards, but I don’t see how this is playing out in practice, with practical initiatives.
I can’t post more details about the companies because in both cases my contacts there have promised to try to sneak out the bits I need before the liquidator gets to do a stock check.
Please note; these bankruptcies are no reflection of the benefits available to sponsors supporting the expedition. In fact to find out about the massive exposure, visibility, brand association and sponsorship activation programme sponsors can expect from Mission:Emissions Expedition, contact me today.